This overview was researched for the German market. In your country the brands and their owners may be different.
The ingredients list is level two. Level three is the commercial register (Handelsregister). There’s no secret knowledge in it. Just papers anyone is allowed to see and nobody reads. I looked.
Bayer
- Nature Love30% 2022 → full 2024
- natural elementsvia Natsana
- Feel Naturalvia Natsana
Nestlé
- Pure Encapsulations2018
- Garden of Life2018
- Solgar2021
Financial investors
- Sunday NaturalCVC · 2024 · founders keep a stake
- ThorneL Catterton · sale to P&G agreed (08/2026)
- InnoNatureVerdane · 2021
No corporation, no investor found
- WaldkraftAlveda GmbH, Berlin
- NATURTREUZENKOH GmbH, Rellingen · owner-run
As of September 2026. Ownership changes; when in doubt, the German commercial register (Handelsregister) is authoritative.
And the vegan shelf
Same exercise, different shelf. I looked at who’s behind the meat substitutes — again, only the commercial register and press releases, nothing secret.
A sugar group
- Rügenwalder Mühle85% Pfeifer & Langen · announced 11/2023, completed 03/2024
- Market share43.3% in Q1 2025
The world’s biggest meat company
- ViveraJBS
- The Vegetarian Butcherfrom Unilever to Vivera
Food corporations
- Garden GourmetNestlé
- LIKELIVEKINDLY
- WheatyThe Tofoo Co. · purchase agreed 02/2026
As of September 2026. Ownership changes; when in doubt, the German commercial register (Handelsregister) is authoritative.
Leave the meat aisle, look things up, and you’re often facing the same owners. That doesn’t make any product worse. It just answers the question of who decides on the recipe when the purchase price goes up.
I’ve written down who owns what in full. The whole map is in Volume 3, The Echo of My Intuition (Das Echo meiner Intuition).
Don’t believe me. Look it up.
Commercial register and company register (Unternehmensregister) entries for Natsana GmbH, InnoNature GmbH, Alveda GmbH and ZENKOH GmbH · Bayer/Natsana 2022 and 2024 · Nestlé on Atrium Innovations 2017/2018 and on the sale of its vitamin brands 2026 · CVC on Sunday Natural 2024 · L Catterton on Thorne 2023 and 2026 · Verdane on InnoNature · Rügenwalder Mühle on the majority stake 2024 and on market share (NIQ) · Unilever on The Vegetarian Butcher 2025 · The Tofoo Co. on Topas 2026